Agents should avoid lackluster online listings, poor staging and overpricing properties to keep competitive in the market. Instead, focus on making the property attractive to a wide variety of buyers.

NEW YORK – To grow a real estate business, agents need to be able to handle the market volatility and adapt to the changing market conditions. Agents should consistently evaluate their sales strategy to identify their weak points and adjust to sales trends.

To grab the attention of potential buyers, listing agents should utilize online listings since nearly 47% of potential buyers begin their homebuying search online. This means agents have just a few seconds to attract buyers with their online listing.

To attract buyers, some must haves include professional photographs, a floor plan, a 3D tour and eye-catching staging. Written descriptions also should be polished, informative and honest.

Well-stages homes spend on average up to 73% less time on the market, and 82% of buyers’ agents say staging helps potential buyers picture themselves in listed homes. Encourage owners to remove personal items, declutter and focus on the most desirable rooms first, such as the kitchen or living room.

Also, do not overprice a property. Bidding wars on homes are over since mortgage interest rates have increased. Home pricing should be accurate and competitive based on comparable properties in the market.

Source: RISMedia (02/21/24)

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Author: amyc