SAN FRANCISCO – TikTok, the latest social media phenomenon, could help real estate agents generate more than 100,000 page views for new listing videos for free.
Videos can give agents a competitive advantage, but producing them takes time and costs money. However, social entertainment tools like TikTok can generate short, fun videos that attract new page views for little expense, enabling agents to interact with more contacts and generate new leads.
Twenty-six percent of TikTok’s users are between the ages of 25 and 44 – the sweet spot for millennial buyers and sellers. The average user spends 52 minutes a day on the platform and opens the app eight times throughout the day.
It can generate free organic traffic for agents. Alisa Glutz, a Scottsdale mortgage broker and author of Color My Credit, said that in less than 60 days, her video generated over 4 million page views, 455,000 likes, and 77,000 followers; at the 90-day market mark, she has generated over 8.4 million page views.
Glutz’s videos are being shown to moms by their teens, and each video includes a text box with helpful information about credit scores, mortgages and more.
Raj Qsar, CEO and founder of The Boutique Real Estate Group, says TikTok allows you to syndicate videos to other social media sites with a single click, and it can help brand your business. Both Qsar and Jeff Pfitzer of USA Mortgage agree that TikTok videos work as a tease for your listings.
Source: Inman (03/04/20) Ross, Bernice
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