\n<\/div><\/div>\n<\/div>\n<\/div>\n

By Kerry Smith<\/div><\/div>\n

82% of Realtor buyers\u2019 agents say staging helps buyers visualize a property; and 7 out of 10 agents say the pandemic added value to photos, videos and virtual tours.<\/span><\/span><\/p>\n<\/div>\n

WASHINGTON \u2013 A new survey from the National Association of Realtors\u00ae (NAR) finds that home staging continues to be a significant part of the home buying and selling process.<\/span><\/span><\/p>\n

The biennial report, the 2021 Profile of Home Staging<\/a>, examines elements of home staging, including the perspectives of both buyers\u2019 and sellers\u2019 agents, the role of television programing and the buyers\u2019 expectations.<\/span><\/span><\/p>\n

\u201cStaging a home helps consumers see the full potential of a given space or property,\u201d says Jessica Lautz, NAR\u2019s vice president of demographics and behavioral insights. \u201cIt features the home in its best light and helps would-be buyers envision its various possibilities.\u201d<\/span><\/span><\/p>\n

Buyers\u2019 agents overwhelmingly agreed: 82% said staging a home made it easier for a buyer to visualize the property as a future home.<\/span><\/span><\/p>\n

These agents also said that visuals themselves are helpful, even more so in relation to buying a house during the coronavirus outbreak 83% said listing photographs became more important since the beginning of the pandemic; 74% said the same about videos, and 73% said virtual tours available were more important in the wake of COVID-19.<\/span><\/span><\/p>\n

\u201cAt the start of the pandemic, in-person open-house tours either diminished or were halted altogether, so buyers had to rely on photos and virtual tours in search of their dream home,\u201d says Lautz. \u201cThese features become even more important as housing inventory is limited and buyers need to plan their in-person tours strategically.\u201d<\/span><\/span><\/p>\n

Staging also increased the amount of money buyers were willing to spend for a property, according to the report: 23% of buyers\u2019 agents said that home staging raised the dollar value offered between 1% and 5%, compared to similar homes that hadn\u2019t been staged.<\/span><\/span><\/p>\n

The response from sellers\u2019 agents was nearly identical: 23% reported a 1% to 5% price increase on offers for staged homes. However, 18% of sellers\u2019 agents said home staging increased the dollar value between 6% and 10% \u2013 and no sellers\u2019 agent said that home staging had a negative impact on the property\u2019s value. In addition, 31% said home staging decreased the amount of time a home spent on the market.<\/span><\/span><\/p>\n

Which rooms to stage?<\/span><\/span><\/h3>\n
The number and type of staged rooms varied,but living rooms (90%) and kitchens (80%) proved to be most common, followed closely by master bedrooms (78%) and dining rooms (69%). The home office also rose in importance for staging (39%) after the pandemic forced more people to work from home.<\/span><\/span><\/p>\n
The influence of television<\/span><\/span><\/h3>\n
Television programing played a noticeable role in how buyers viewed a potential property, according to Realtors\u00ae surveyed. Agents said that about 10% of buyers believed homes should look the way they appear on TV shows, and 63% requested a home that look like homes staged on television. On the flipside, 63% of Realtors said buyers were disappointed at how homes appeared compared to the ones they saw on TV.<\/span><\/span><\/p>\n
In some cases, TV shows influence a buyer\u2019s perspective about a home: 71% of Realtors said that TV shows that depict the buying process impacted their buyers by setting unrealistic or increased expectations. Overall, 61% said that TV set higher expectations for how homes should look, while 27% said it resulted in more educated home buyers and sellers.<\/span><\/span><\/p>\n
\u201cThe magic of television can make a home transformation look like it happened in a quick 60-minute timeframe, which is an unrealistic standard,\u201d says NAR President Charlie Oppler. \u201cI would advise buyers and sellers alike that before house hunting or before listing, they connect with a trusted Realtor to get a reasonable sense of what\u2019s out there and an idea of what to expect.\u201d<\/span><\/span><\/p>\n
Other survey findings cited by Realtors<\/span><\/span><\/h3>\n
\n
81% said buyers had ideas about where they wanted to live and what they wanted in an ideal home (76%) before they began the buying process.<\/span><\/span><\/li>\n
45% said they\u2019ve seen no change in the share of buyers who planned to flip a home in the last five years; 42% said they had.<\/span><\/span><\/li>\n
59% said they\u2019ve seen an increase in buyers who plan to remodel a home in the last five years, while 34% said they\u2019ve seen no change.<\/span><\/span><\/li>\n
25% of buyers who plan to remodel will do so within the first three months of owning their home.<\/span><\/span><\/li>\n<\/ul>\n
\u00a9 2021 Florida Realtors\u00ae<\/span><\/span><\/p>\n<\/div><\/div>\n
Go to Source<\/a>
\nAuthor: kerrys<\/p>\n","protected":false},"excerpt":{"rendered":"
By Kerry Smith 82% of Realtor buyers\u2019 agents say staging helps buyers visualize a property; and 7 out of 10 agents say the pandemic added value to photos, videos and virtual tours. WASHINGTON \u2013 A new survey from the National Association of Realtors\u00ae (NAR) finds that home staging continues to be a significant part of the home buying and selling process. The biennial report, the 2021 Profile of Home Staging, examines elements of home staging, including the perspectives of both buyers\u2019 and sellers\u2019 agents, the role of television programing and the buyers\u2019 expectations. \u201cStaging a home helps consumers see the full potential of a given space or property,\u201d says Jessica Lautz, NAR\u2019s vice president of demographics and behavioral insights. \u201cIt features the home in its best light and helps would-be buyers envision its various possibilities.\u201d Buyers\u2019 agents overwhelmingly agreed: 82% said staging a home made it easier for a buyer to visualize the property as a future home. These agents also said that visuals themselves are helpful, even more so in relation to buying a house during the coronavirus outbreak 83% said listing photographs became more important since the beginning of the pandemic; 74% said the same about videos, and 73% said virtual tours available were more important in the wake of COVID-19. \u201cAt the start of the pandemic, in-person open-house tours either diminished or were halted altogether, so buyers had to rely on photos and virtual tours in search of their dream home,\u201d says Lautz. \u201cThese features become even more important as housing inventory is limited and buyers need to plan their in-person tours strategically.\u201d Staging also increased the amount of money buyers were willing to spend for a property, according to the report: 23% of buyers\u2019 agents said that home staging raised the dollar value offered between 1% and 5%, compared to similar homes that hadn\u2019t been staged. The response from sellers\u2019 agents was nearly identical: 23% reported a 1% to 5% price increase on offers for staged homes. However, 18% of sellers\u2019 agents said home staging increased the dollar value between 6% and 10% \u2013 and no sellers\u2019 agent said that home staging had a negative impact on the property\u2019s value. In addition, 31% said home staging decreased the amount of time a home spent on the market. Which rooms to stage? The number and type of staged rooms varied,but living rooms (90%) and kitchens (80%) proved to be most common, followed closely by master bedrooms (78%) and dining rooms (69%). The home office also rose in importance for staging (39%) after the pandemic forced more people to work from home. The influence of television Television programing played a noticeable role in how buyers viewed a potential property, according to Realtors\u00ae surveyed. Agents said that about 10% of buyers believed homes should look the way they appear on TV shows, and 63% requested a home that look like homes staged on television. On the flipside, 63% of Realtors said buyers were disappointed at how homes appeared compared to the ones they saw on TV. In some cases, TV shows influence a buyer\u2019s perspective about a home: 71% of Realtors said that TV shows that depict the buying process impacted their buyers by setting unrealistic or increased expectations. Overall, 61% said that TV set higher expectations for how homes should look, while 27% said it resulted in more educated home buyers and sellers. \u201cThe magic of television can make a home transformation look like it happened in a quick 60-minute timeframe, which is an unrealistic standard,\u201d says NAR President Charlie Oppler. \u201cI would advise buyers and sellers alike that before house hunting or before listing, they connect with a trusted Realtor to get a reasonable sense of what\u2019s out there and an idea of what to expect.\u201d Other survey findings cited by Realtors 81% said buyers had ideas about where they wanted to live and what they wanted in an ideal home (76%) before they began the buying process. 45% said they\u2019ve seen no change in the share of buyers who planned to flip a home in the last five years; 42% said they had. 59% said they\u2019ve seen an increase in buyers who plan to remodel a home in the last five years, while 34% said they\u2019ve seen no change. 25% of buyers who plan to remodel will do so within the first three months of owning their home. \u00a9 2021 Florida Realtors\u00ae Go to Source Author: kerrys<\/p>\n","protected":false},"author":4,"featured_media":4964,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/nwfl4sale.com\/wp-json\/wp\/v2\/posts\/4963"}],"collection":[{"href":"https:\/\/nwfl4sale.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nwfl4sale.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nwfl4sale.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/nwfl4sale.com\/wp-json\/wp\/v2\/comments?post=4963"}],"version-history":[{"count":0,"href":"https:\/\/nwfl4sale.com\/wp-json\/wp\/v2\/posts\/4963\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nwfl4sale.com\/wp-json\/wp\/v2\/media\/4964"}],"wp:attachment":[{"href":"https:\/\/nwfl4sale.com\/wp-json\/wp\/v2\/media?parent=4963"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nwfl4sale.com\/wp-json\/wp\/v2\/categories?post=4963"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nwfl4sale.com\/wp-json\/wp\/v2\/tags?post=4963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}