{"id":6112,"date":"2022-02-01T12:07:08","date_gmt":"2022-02-01T18:07:08","guid":{"rendered":"https:\/\/nwfl4sale.com\/fla-re-teams-must-follow-frecs-team-ad-rule\/"},"modified":"2022-02-01T12:07:08","modified_gmt":"2022-02-01T18:07:08","slug":"fla-re-teams-must-follow-frecs-team-ad-rule","status":"publish","type":"post","link":"https:\/\/nwfl4sale.com\/fla-re-teams-must-follow-frecs-team-ad-rule\/","title":{"rendered":"Fla. RE teams must follow FREC\u2019s team-ad rule"},"content":{"rendered":"

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Some Fla. real estate team names go against FREC rules \u2013 words that became banned on July 1, 2019. According to Florida Realtors Hotline calls, FREC has stepped up enforcement, and some teams have already been contacted.<\/span><\/span><\/p>\n<\/div>\n

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ORLANDO, Fla. \u2013 The Florida Real Estate Commission (FREC) created a team-advertising rule<\/a> that became effective on July 1, 2019, after giving agents working in teams time to prepare for the changes.<\/span><\/span><\/p>\n

However, a year-and-a-half later, FREC has initiated some enforcement actions against teams that include the banned words, either because it was never changed or because newer teams may have decided to use the words without realizing they weren\u2019t allowed.<\/span><\/span><\/p>\n

The team ad rule, 61J2-10.026 Team or Group Advertising<\/a>, impacts office procedures and team advertising. Words no longer allowed in team names found within the rule include:<\/span><\/span><\/p>\n

(4) Team or group names. Real estate team or group names may include the word \u201cteam\u201d or \u201cgroup\u201d as part of the name. Real estate team or group names shall not include the following words:<\/span><\/span><\/p>\n

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  1. Agency<\/span><\/span><\/li>\n
  2. Associates<\/span><\/span><\/li>\n
  3. Brokerage<\/span><\/span><\/li>\n
  4. Brokers<\/span><\/span><\/li>\n
  5. Company<\/span><\/span><\/li>\n
  6. Corporation<\/span><\/span><\/li>\n
  7. Corp.<\/span><\/span><\/li>\n
  8. Inc.<\/span><\/span><\/li>\n
  9. LLC<\/span><\/span><\/li>\n
  10. LP, LLP or Partnership<\/span><\/span><\/li>\n
  11. Properties<\/span><\/span><\/li>\n
  12. Property<\/span><\/span><\/li>\n
  13. Real Estate<\/span><\/span><\/li>\n
  14. Realty<\/span><\/span><\/li>\n
  15. Or similar words suggesting the team or group is a separate real estate brokerage or company<\/span><\/span><\/li>\n<\/ol>\n

    Other details of the rule<\/strong><\/span><\/span><\/p>\n