{"id":9159,"date":"2024-02-13T12:07:05","date_gmt":"2024-02-13T18:07:05","guid":{"rendered":"https:\/\/nwfl4sale.com\/ai-adoption-reshaping-real-estate\/"},"modified":"2024-02-13T12:07:05","modified_gmt":"2024-02-13T18:07:05","slug":"ai-adoption-reshaping-real-estate","status":"publish","type":"post","link":"https:\/\/nwfl4sale.com\/ai-adoption-reshaping-real-estate\/","title":{"rendered":"AI Adoption Reshaping Real Estate"},"content":{"rendered":"
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Artificial intelligence use is on the rise in real estate but more than 50% of brokerage executives are concerned about the perceived lack of safeguards, a new study found. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<\/div>\n NEW YORK \u2013 AI adoption in real estate is on the rise, with 75% of U.S. brokerages already using the technology and nearly 80% of agents embracing the AI tools, a recent poll found<\/a>. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n More than 80% of real estate agents use AI to craft property descriptions daily, while 67% use it to create emails, letters and blog posts. Sixty percent of agents and brokers prefer to use AI to create social media content, and 44% and 43% of agents and brokers, respectively, are using AI tools to create website content and personal bios. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n However, more than 50% of real estate brokerage executives are “concerned or deeply concerned” about the perceived lack of adequate safeguards surrounding AI, which would otherwise curtail their exposure to associated risks and liabilities. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n Analysts expect AI personal assistants will gain ground in offices in 2024, but 11% of brokerage leaders do not have any intention of integrating AI into their operations. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n Source: RealtyBiz News (01\/17\/24) Udrea, Victoria<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n \u00a92024 Smith Bucklin<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<\/div><\/div>\n <\/p>\n <\/p>\n