Customizing Marketing Proposals to Close Sales

Customizing Marketing Proposals to Close Sales

A custom marketing proposal for home sellers includes preparation, presentation, pricing and post-appointment activities to boost sales success. NEW YORK – Professional presentations are necessary in today’s housing market, and experts say that each proposal...
Buyers and Sellers: Staying Ahead in the Market

Buyers and Sellers: Staying Ahead in the Market

With mortgage rates steady, buyers and sellers must remain prepared. Home improvements, decluttering and proper financial prep can help navigate today’s market. NEW YORK – People considering buying or selling a home are facing a unique market. The real estate...
Florida Faces Coastal Flooding Risk by 2050

Florida Faces Coastal Flooding Risk by 2050

By Denise Hruby Florida’s flood risk is highest in the U.S. due to the low-lying coastline, high population density and zoning patterns in vulnerable areas, a new study found. MIAMI – Florida is the state where the most people and the most properties will be at...
Factors to Consider Before Lowering the Price

Factors to Consider Before Lowering the Price

Before cutting a listing’s price, agents should review marketing, market conditions, property type, demand, seller motivation and seasonality. NEW YORK — Before deciding on a price reduction for a listing, real estate pros should evaluate several key factors. First,...
Mortgage Rates Dip for Second Week

Mortgage Rates Dip for Second Week

By Alex Veiga The average rate on 30-year mortgages fell to 6.64% from 6.65% last week while rates on 15-year mortgages went down to 5.82% from 5.89%. NEW YORK —The average rate on a 30-year mortgage in the U.S. edged lower for the second week in a row, a modest but...