Inside the 2025 Florida Realtors Member Profile

Inside the 2025 Florida Realtors Member Profile

By Jennifer Warner Realtors in Florida are experienced, community-minded and committed to housing. The 2025 profile details their income, activity and demographics. ORLANDO, Fla. – Who are Florida Realtors® members? They’re experienced, with an average of 11 years of...
First-Time Buyer Program Offers Key Guidance

First-Time Buyer Program Offers Key Guidance

UF’s First-Time Homebuyer Program helps Floridians learn the full process, from loans to closing. Taught statewide, it offers tools for confident, long-term ownership. GAINESVILLE, Fla. — The University of Florida’s First-Time Homebuyer Program offers...
“Style” Sells: Marketing Lessons from Taylor Swift

“Style” Sells: Marketing Lessons from Taylor Swift

Taylor Swift’s album rollout offers lessons for agents: Tease details, use visual themes and tell a listing’s story to engage buyers and build lasting interest. NEW YORK — Taylor Swift’s latest album rollout offers practical lessons for real estate professionals...
Budget-Friendly Ideas to Boost Curb Appeal

Budget-Friendly Ideas to Boost Curb Appeal

Quick and inexpensive fixes, such as painting a front door or replacing a worn welcome mat, can help make a great first impression on prospective buyers. MIAMI — Your home’s first big impression is its curb appeal, so if your place is in need of some sprucing...
Pre-Approval: A First Step to Homeownership

Pre-Approval: A First Step to Homeownership

By Billy Morris Securing pre-approval before starting a home search is essential. It strengthens offers, shows seriousness and helps with a smoother buying process. TALLAHASSEE, Fla. — As this fall market is picking up, we are seeing a lot of first time homebuyers and...