Help Buyers Stay Calm After the Home Inspection

Help Buyers Stay Calm After the Home Inspection

By Melissa Dittmann Tracey Home inspections can rattle buyers, but most issues are minor or fixable. A calm, informed agent can help keep deals from falling apart. CHICAGO — Home buyers can get cold feet as they approach closing – and many real estate pros point to...
Social Media Mistakes That Hurt Business

Social Media Mistakes That Hurt Business

Agents should focus on consumer-centered posts, avoid politics, engage followers and mix personal with real estate content to build trust. NEW YORK — Real estate coach Brian Icenhower says too many agents damage the lead and referral potential of their own social...
Florida Sees Shift in New-Home Prices

Florida Sees Shift in New-Home Prices

Florida is among the top states seeing new construction price declines, creating potential opportunities for buyers as builders adjust to market conditions. NEW YORK — For home shoppers holding out for better prices, now might be the time to start looking. Prices in...
Buyers May Have Accepted a New Norm on Rates

Buyers May Have Accepted a New Norm on Rates

By Melissa Dittmann Tracey Affordability headwinds persist as the 30-year fixed-rate mortgage rises again, yet the stream of mortgage applicants remains stronger than in 2024. CHICAGO — Mortgage rates are hovering in the high 6% range, pressing buyers’ budgets....
Florida’s RE Marketing Fueled by Younger Buyers

Florida’s RE Marketing Fueled by Younger Buyers

The state’s population growth is reshaping real estate, compelling agents to adopt digital tools and social media to attract younger buyers and boost engagement. ORLANDO, Fla. — Central Florida’s population boom is transforming the real estate market and driving a...