U.S. Consumer Confidence Rebounds

U.S. Consumer Confidence Rebounds

After reaching its lowest level in April, Americans’ consumer confidence rose in May, with better expectations for their income, business conditions and job market. WASHINGTON (AP) — Americans’ views of the economy improved in May after five straight months of...
Define Your Target Audience to Boost Success

Define Your Target Audience to Boost Success

Choosing a niche means greater focus for the public-facing brand, but real estate pros can still work in the market where they started. TALLAHASSEE, Fla. — Real estate professionals who are just starting out often say “yes” to every opportunity; then once...
Google Goes All-In on AI

Google Goes All-In on AI

AI is now in searches, shopping, creation and other services, and real estate pros can leverage these new tools to reach customers and track advertising success. TALLAHASSEE, Fla. — Google has updated everything to include artificial intelligence (AI) in searches,...
Renovation Spending Remains Strong

Renovation Spending Remains Strong

By Alex Veiga Spending on home renovations has remained resilient as mortgage rates and home prices have frozen out many would-be buyers. An aging housing stock is a factor, too. LOS ANGELES — U.S. homeowners are spending more on home renovation projects, bucking a...
Leadership Begins With Others

Leadership Begins With Others

To boost mentoring buy-in, real estate pros should highlight the value of training and empathy, encouraging agents who want to grow personally and professionally. NEW YORK – To gain buy-in for mentoring and coaching, real estate professionals should educate staff on...