Zillow: Buyers Will Come Out Ahead in 2025

SEATTLE – Mortgage rates are once again in the spotlight as 2025 approaches. Zillow predicts a more active housing market and more buyers gaining the upper hand in 2025, but those hoping to buy — or even refinance — should buckle up for a bumpy ride and stay ready to move when conditions are right.

“Buying a home in 2024 was surprisingly competitive given how high the affordability hurdle became. More inventory should shake loose in 2025, giving buyers a bit more room to breathe,” said Skylar Olsen, Zillow chief economist. “Americans are adapting to sky-high costs by embracing coziness, a term that for so long has been a thinly veiled critique in real estate lingo. Many are also viewing renting as a longer-term lifestyle. A construction boom has eased pressure on rent prices, putting rent affordability on track to improve next year — that is, as long as wages continue to grow.”

Housing market activity will pick up

Expect to see more sales and only modest home value growth in 2025 as the market slowly becomes unstuck.

Zillow forecasts 2.6% home value growth in 2025, a relatively slow pace that is similar to this year’s growth. For existing home sales, Zillow forecasts 4.3 million in the coming year, up slightly from 4.1 million in 2023 and a projected 4 million in 2024.

While affordability challenges will remain, buyers should expect more homes on the market, meaning more time to consider their options and more leverage in negotiations.

Mortgage rates will fall (then rise, then fall again)

Signs point to mortgage rates easing in 2025, but as we saw in 2024, mortgage rates rarely follow the expected path. What is more certain is that buyers should expect plenty of ups and downs throughout the year.

Mortgage rates fell in September, briefly bringing the share of affordable listings to a 19-month high. They have since climbed back to nearly 7%,1 changing the affordability picture for home buyers. More swings like this are expected in 2025, with refinancing sprints occurring during the dips.

Buyers markets will spread to the Southwest

Currently, 13 major metro areas are buyers markets — where buyers have the upper hand in negotiations, according to Zillow’s market heat index — with most of those in the Southeast. Zillow predicts buyers markets will spread to the Southwest in 2025 as inventory continues to come unstuck in relatively affordable markets.

If mortgage rates fall more than expected, that dims the prospect that buyers markets will spread west. It is anticipated that a significant mortgage rate dip would bring more buyers than sellers back to the market, increasing competition and tilting negotiating power in favor of sellers.

Americans embrace small-home living

The pandemic-era need for more and more space is over. Home buyers will increasingly lean into smaller homes as a more sustainable, affordable and desirable way to live.

The term “cozy” is appearing in more listing descriptions — 35% more in 2024 compared to 2023 — reflecting current design trends that have shifted away from cavernous open floor plans, toward contained spaces that have their own style and purpose.

Last call for rent concessions

Apartment renters enjoyed a relatively friendly market this year, at least compared to the record rent growth seen in 2022. Rent growth has held steady at a reasonable pace, and the share of rental listings on Zillow offering a concession — such as free weeks of rent or free parking — is at a record high. Zillow expects renters will not have as much opportunity to negotiate for that free month of rent by the end of next year.

The multifamily-construction boom is the primary reason for the rise in concessions. More multifamily units are hitting the market than at any time in the past 50 years, pushing property managers to compete for renters. Those fireworks are predicted to fizzle in 2025, especially in the second half of the year.

Pet-friendliness will become nonnegotiable for property managers

Renters are getting older, and they are not putting off “adulting” milestones such as moving in together or getting a pet before they buy a home. The median age of a renter has risen to 42, and they are settling into the renter lifestyle — fewer renters considered buying this year, which is understandable given conditions that make renting the more affordable option in many markets.

With 58% of renters having a pet — up from 46% before the pandemic — it is no wonder that nearly half said they passed on a particular property because it was not pet-friendly. In today’s more competitive rental landscape, not allowing pets may put property managers behind the eight ball.

Source: Zillow

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