by Editor | Nov 13, 2025 | General News
A six-step open house strategy stresses staging, clear signage, warm engagement and prompt follow-up to create meaningful connections and win new customers. NEW YORK — Many real estate professionals still overlook the power of open houses, even though they remain one...
by Editor | Nov 12, 2025 | General News
By Melissa Dittmann Tracey Fewer homeowners are completing a For Sale By Owner transaction and are heavily turning to real estate agents for guidance, NAR found. CHICAGO — The number of homeowners trying to sell their home by themselves hit another record low this...
by Editor | Nov 12, 2025 | General News
Agents who tailor holiday marketing for AI-driven searches, mobile users and shareable local content can stand out and turn seasonal interest into new clients. NEW YORK — Holiday marketing in real estate is being reshaped by the growing integration of artificial...
by Editor | Nov 12, 2025 | General News
Fannie Mae is dropping its 620 minimum credit score rule, giving lenders more flexibility to assess borrower risk without changing core loan standards. WASHINGTON — Beginning Nov. 16, Fannie Mae will no longer require its minimum credit score for borrowers, marking a...
by Editor | Nov 11, 2025 | General News
Experts say the best home staging starts with a focal point, showcases light and room flow, and helps buyers picture living in the space day to day. WASHINGTON — For prospective home buyers, a well-staged home can stand out immediately in photos and in person. The...
