Strategies to Help Agents Close Deals

Strategies to Help Agents Close Deals

In a slower market, sharper prospecting, clearer expectations and steadier negotiation can help agents hold deals together and protect business. NEW YORK — A slower market is putting more pressure on agents to sharpen both their business habits and their negotiation...
Lawmakers Continue Work on Property Tax Plan

Lawmakers Continue Work on Property Tax Plan

Redistricting, budget talks and a packed special session agenda mean a property tax proposal is still in the works and might not be ready until late May. TALLAHASSEE, Fla. — Gov. Ron DeSantis has been campaigning for a large property tax cut for more than a year,...
South Leads March Pending Sales Growth

South Leads March Pending Sales Growth

The region, including Florida, saw the strongest gains, with signings up 3.9% monthly and 2.3% yearly as job growth and price cuts drove activity. WASHINGTON — Pending home sales in March increased by 1.5% from the prior month and declined 1.1% year over year,...
Rethinking Social Media for Repeat Business

Rethinking Social Media for Repeat Business

Focusing on past customers and contacts with helpful, timely posts can spark conversations, build familiarity and drive referrals over time. NEW YORK — Social media can be more effective for real estate agents when it is used to stay connected with people they already...
Real Estate Fraud Losses Hit $275M

Real Estate Fraud Losses Hit $275M

By Eliana Block Scams tied to property deals are rising, with more than 12,000 victims reported. AI is making schemes harder to detect and easier to scale. WASHINGTON – Cyber criminals stole more than $275 million through real estate-related fraud from at least 12,368...