A Shift Worth Watching in Newly Built Homes

A Shift Worth Watching in Newly Built Homes

Builder sentiment is softening while incentives persist, a shift that could influence buyer expectations and competition in new-home areas. WASHINGTON – Persistent affordability challenges, including high housing price-to-income ratios and elevated land and...
The Next Era in Real Estate Marketing Is Here

The Next Era in Real Estate Marketing Is Here

As customers increasingly use AI to ask full questions, agents who structure content around clear answers may stand out and win more business online. NEW YORK – Answer engine optimization (AEO) is reshaping how real estate professionals attract leads as AI-driven...
Slower Wage Gains Stall Young Buyers

Slower Wage Gains Stall Young Buyers

Financial experts said slowing wage growth is hitting young adults hardest. High housing costs and weaker job gains are delaying first-time buyers. NEW YORK — As U.S. income growth stalls at one of its weakest points in nearly a decade, Gen Z and younger millennials...
3 Market Forces to Watch in 2026

3 Market Forces to Watch in 2026

By Vincent Salandro Consumer confidence, mortgage rate trends and shifts in federal policy could play a key role in shaping housing demand and pricing in 2026. NEW YORK — What was anticipated as a bounce-back year for the housing market in 2025 never materialized....
A Strategy for Beating Higher Mortgage Rates?

A Strategy for Beating Higher Mortgage Rates?

By Stephan Bisaha Buyers may be able to assume a seller’s FHA or VA loan and keep a lower rate, but covering the price difference and navigating slow approvals can be challenging. NEW YORK — Did you buy your house during the pandemic years? Congratulations,...