Marketing Moves Beyond ‘Just Listed’

Marketing Moves Beyond ‘Just Listed’

As social feeds evolve, listing graphics stand out less. Agents get more engagement with storytelling, lifestyle content and authentic video. NEW YORK – Transactional marketing graphics used on social media – just listed, just sold, and open house – are losing...
Fed Delivers Third Straight Rate Cut

Fed Delivers Third Straight Rate Cut

By Christopher Rugaber The Fed cut its key rate by 0.25% to about 3.6% and signaled a possible pause on future cuts. The rate decrease can help ease mortgage rates, but not immediately. WASHINGTON — The Federal Reserve reduced its key interest rate for the third time...
Jacksonville Lands on NAR’s 2026 Hot-Spot List

Jacksonville Lands on NAR’s 2026 Hot-Spot List

NAR’s latest outlook points to rising demand in 2026, with Jacksonville noted for job growth, income gains and a better balance between prices and wages. WASHINGTON – The National Association of Realtors® unveiled the top 10 homebuying hot spots for 2026 in a new...
Why AI Marketing Strategies Need a Human Touch

Why AI Marketing Strategies Need a Human Touch

AI can boost efficiency, but businesses still need people to personalize outreach and close deal. Blending AI insights with human expertise delivers better results NEW YORK – Artificial intelligence (AI) tools are not the answer to every business problem and human...
Real-World Tips for Negotiating Concessions

Real-World Tips for Negotiating Concessions

Agents are leaning on calmer, psychology-based tactics to negotiate concessions, using timing, framing and high-value, low-cost trades to keep deals moving. NEW YORK – A growing focus on negotiation strategy emphasizes shifting away from emotional reactions and toward...