Escaping the ‘Secret Agent’ Trap

Escaping the ‘Secret Agent’ Trap

Many new agents announce their careers, then fade from view. Experts say success comes from visibility and showing up consistently. NEW YORK — Many new real estate agents fall into the “secret agent” trap, announcing their career and then disappearing from...
Generational Gaps Shape Neighborhood Appeal

Generational Gaps Shape Neighborhood Appeal

By Erin Cogswell A new survey finds neighbor connections vary sharply by generation, and experts say those bonds, or lack of them, can shape community stability and home values. NEW YORK — Whether they live across the street or the hall, your neighbors have a...
Supreme Court Upholds NAR Win on MLS Rule

Supreme Court Upholds NAR Win on MLS Rule

By Eliana Block The Supreme Court declined to review a case against NAR’s former “no commingling” rule, letting stand rulings that supported NAR’s position. WASHINGTON — The Supreme Court provided final resolution for a case brought against the National Association of...
Cutting Marketing Spending Without Losing Leads

Cutting Marketing Spending Without Losing Leads

Spending less on ads can yield better results. One expert says cutting waste, auditing expenses and improving conversions drive sustainable real estate growth. NEW YORK — Spending more on advertising isn’t always the path to growth. In fact, agents may see...
Baby Boomers Hold Nearly Half of U.S. Real Estate

Baby Boomers Hold Nearly Half of U.S. Real Estate

Baby boomers own 41% of U.S. real estate – twice that of millennials – reflecting decades of price growth and tougher entry for younger buyers. WASHINGTON — Baby boomers continue to dominate U.S. real estate holdings, owning nearly 41% of all property nationwide,...