by Editor | Nov 24, 2025 | General News
AI tools now influence how consumers discover agents. Consistent bios, reviews and fresh local content help real estate pros appear in generative search results. NEW YORK – Getting found online used to be all about SEO. But there’s a new layer now: GEO, or generative...
by Editor | Nov 24, 2025 | General News
By Melissa Dittmann Tracey In a world drowning in content, the real competitive edge is showing up online as your real self — not a polished imitation, says a personal brand strategist. CHICAGO – With more than 20 million videos uploaded daily and human attention...
by Editor | Nov 21, 2025 | General News
By Amy Connolly Rental listing scams are rising, with hijacked and phantom posts using real agents’ photos and identities. Protect yourself by learning the risks. WASHINGTON — Rental listing scams continue to surge nationwide, and real estate professionals are...
by Editor | Nov 21, 2025 | General News
By Chloe Hecht NAR is launching short trademark-education videos to help members and associations use the Realtor marks correctly and preserve the brand’s legal strength. WASHINGTON — “REALTOR®” has one meaning only—member of the National Association of...
by Editor | Nov 21, 2025 | General News
By Gary M. Singer A long-standing fence dispute could raise issues for sellers. An expert says confirm the survey, explore agreements, consider legal options and disclose to buyers. FORT LAUDERDALE, Fla. – Question: When we bought our house almost 20 years ago, it had...
