Gen Z Focuses on Housing Affordability

Gen Z Focuses on Housing Affordability

Two thirds of Gen Z respondents see homeownership as a lifetime goal and plan to make their first or next home purchase in the next 6 years. AUSTIN, Texas — When it comes to homeownership, Gen Z is united in their concerns over affordability as 82% of those in Gen Z...
3 Marketing Ideas for Introverts

3 Marketing Ideas for Introverts

By Ashley Harwood Introverted real estate agents can thrive by focusing on deep connections, authentic social media use and personalized direct mail campaigns. NEW YORK — Believe it or not, some of the top real estate agents in the country are actually introverts....
Landmark Housing Legislation Passes in Senate

Landmark Housing Legislation Passes in Senate

By Ross Hettervig The bipartisan ROAD to Housing Act won unanimous support, advancing policies for new home construction home loan guidance and disaster recovery. WASHINGTON — A landmark piece of housing legislation is on the move through Congress. The Renewing...
Branding Moves Agents out of ‘Chase Mode’

Branding Moves Agents out of ‘Chase Mode’

Real estate professionals who build a recognizable brand gain trust, visibility, and referrals, reducing constant chasing and creating long-term stability. NEW YORK — Real estate professionals who fail to build a recognizable brand risk losing momentum, staying in...
Home Buyers Re-Examining Market With Lower Rates

Home Buyers Re-Examining Market With Lower Rates

By Melissa Dittmann Tracey Falling mortgage rates could save home buyers more than $1,000 in interest annually if they compare options among various lenders, a new study finds. CHICAGO — Over the last five weeks, mortgage rates have fallen to under 6.5%, opening more...