October Pending Home Sales Increase 1.9%

October Pending Home Sales Increase 1.9%

NAR said pending sales rose monthly in the Northeast, Midwest and South and fell in the West. Year-over-year gains appeared only in the Midwest and South. WASHINGTON — Pending home sales in October increased by 1.9% from the prior month and fell 0.4% year over year,...
NAR Releases FAQs on MLS Changes

NAR Releases FAQs on MLS Changes

By Amy Connolly NAR’s new FAQs explain how local MLSs can apply the 18 handbook updates. In Florida, non-members have long had MLS access. ORLANDO, Fla. – The National Association of Realtors® approved 18 updates to its MLS Handbook last week that emphasize local...
How AI Is Changing Online Visibility

How AI Is Changing Online Visibility

AI tools now influence how consumers discover agents. Consistent bios, reviews and fresh local content help real estate pros appear in generative search results. NEW YORK – Getting found online used to be all about SEO. But there’s a new layer now: GEO, or generative...
Is Your Social Persona Coming Across Too Fake?

Is Your Social Persona Coming Across Too Fake?

By Melissa Dittmann Tracey In a world drowning in content, the real competitive edge is showing up online as your real self — not a polished imitation, says a personal brand strategist. CHICAGO – With more than 20 million videos uploaded daily and human attention...