by Editor | Feb 6, 2026 | General News
AI can handle routine tasks for agents, creating more time for pricing, negotiations and customer care. Agents must still verify information and personalize messaging. NEW YORK – Artificial intelligence (AI) is already woven into many of the tools real estate agents...
by Editor | Feb 5, 2026 | General News
By Alex Veiga Rates on 30-year mortgages were essentially flat this week at to 6.11%, while 15-year rates inched up to 5.5%, reinforcing stable conditions for buyers and sellers. WASHINGTON – The average long-term U.S. mortgage rate barely budged this week, staying...
by Editor | Feb 5, 2026 | General News
By Vincent Salandro Census data shows diversity increases with each younger generation, a trend expected to influence housing demand as Millennials and Gen Z age into ownership. WASHINGTON – Demographics are perhaps some of the most important indicators for the...
by Editor | Feb 5, 2026 | General News
By Melissa Dittmann Tracey From storybooks to scavenger hunts, real estate pros are finding creative ways to involve customers’ children and reduce the stress for families during the house hunt. CHICAGO – A young girl wandered into the kitchen while her parents walked...
by Editor | Feb 4, 2026 | General News
Florida’s consumer sentiment index rose in January as views of personal finances and spending improved, even as economic uncertainty persists. GAINESVILLE, Fla. — Consumer sentiment among Floridians increased in January, rising 2.3 points to 77.2 from 74.9 in...
