by Editor | Oct 17, 2025 | General News
As search habits shift to AI tools, agents should target ready buyers and sellers through local expertise, strong calls to action and multimedia content. NEW YORK — Traditional search engine optimization (SEO) strategies are rapidly losing relevance as...
by Editor | Oct 17, 2025 | General News
By Nick Gallinelli Effective cold email subject lines are personal, concise and relevant. Try testing different styles and avoiding clickbait to drive higher open rates. NEW YORK — Your prospect opens their inbox and there it is: A message from a stranger (aka...
by Editor | Oct 16, 2025 | General News
By Alex Veiga The average rate on 30-year mortgages rate slipped to 6.27% from 6.3% last week, while 15-year rates dropped to 5.52% from 5.53%. WASHINGTON — The average rate on a 30-year U.S. mortgage declined again this week, easing to just above its lowest...
by Editor | Oct 16, 2025 | General News
Realtors can stand out online by defining a clear, human brand voice rooted in their values while showing personality, consistency and authenticity across every post. NEW YORK — As you browse your social media feeds or check out billboards on a leisurely drive, you...
by Editor | Oct 16, 2025 | General News
Builder confidence reached its highest level since April as builders grew more optimistic about future sales and a stronger market ahead. WASHINGTON — Even as builders continue to grapple with market and macroeconomic uncertainty, sentiment levels posted a solid gain...
