Rethinking Social Media for Real Estate

Rethinking Social Media for Real Estate

Instead of chasing algorithms, one expert suggests agents should flip their strategy, starting with familiar faces to drive steady business. NEW YORK — Social media can be more effective for real estate agents when it is used to stay connected with people they already...
A Closer Look at FREC Discipline

A Closer Look at FREC Discipline

By Joel Maxson Real estate licensees can be disciplined in a variety of forums, including criminal courts, administrative hearings, and local real estate boards. In the second of three articles, we’ll focus on proceedings in front of the Florida Real Estate Commission...
Interest Rate Cut Depends on One Thing

Interest Rate Cut Depends on One Thing

By Christopher Rugaber One economic signal stands between the Fed and rate cuts, suggesting mortgage rate relief could take longer than some expect. WASHINGTON — Many Federal Reserve officials want to see inflation fall further before they would support additional...
The Who and What Behind 2026 Housing

The Who and What Behind 2026 Housing

Older first-time buyers and affordability pressures are reshaping who can buy, what gets built and how inventory moves in 2026. ORLANDO, Fla. — Housing affordability has declined significantly in recent years. The deterioration in price-to-income ratio has been a key...
The Home Sales Conundrum: Buyers Aren’t Moving

The Home Sales Conundrum: Buyers Aren’t Moving

By Melissa Dittmann Tracey NAR research shows about 5.5 million more U.S. households can now qualify for a mortgage compared with a year ago due to lower rates. So, what’s holding buyers back? WASHINGTON – Housing affordability is improving, but it’s not prompting a...
Lead-Safe Certification: What to Know

Lead-Safe Certification: What to Know

By Maria Marchante Property managers and contractors working in pre-1978 homes may need EPA certification. Recent guidance clarifies who can be held liable. ORLANDO, Fla. – Federal law requires all renovation, repair and painting firms that work in housing or...