Appealing to Baby Boomer Buyers

Appealing to Baby Boomer Buyers

By Evelyn Long Durable materials, lower utility costs and accessible design can help listings appeal to baby boomers seeking comfort, value and long-term livability. CHICAGO — Selling houses to baby boomers – a demographic that holds tremendous real estate wealth –...
Connecting With Customers Through Nostalgia

Connecting With Customers Through Nostalgia

By Taylor Delandro The 2016 throwback trend shows how shared memories can help brands connect with customers and create more engaging, relatable content. NEW YORK — Just weeks into the new year, 2016 is trending. Across social media, people are sharing photos and...
Florida Ranked Best State for Business Startups

Florida Ranked Best State for Business Startups

By Sophia Fanning A new study cites low business costs, strong workforce growth and high entrepreneurship rates as key factors behind Florida’s top ranking. TAMPA, Fla. — A combination of low corporate tax rates and a growing workforce made Florida the best state to...
Refi Demand Spikes on Falling Mortgage Rates

Refi Demand Spikes on Falling Mortgage Rates

By Abby Badach Doyle Easing mortgage rates are also giving buyers renewed confidence and more flexibility, even as limited inventory keeps competition in check in some areas. NEW YORK — Home buyers and refinancers got some welcome news this week as mortgage...
Why Empathy Matters When Working With AI

Why Empathy Matters When Working With AI

By Cody Mello-Klein New research suggests empathy and perspective-taking may matter more than prompt skills when working with AI, helping users collaborate better and boost performance. BOSTON – For an increasing number of Americans, a new kind of co-worker is making...
Fla.’s 2025 Housing Market Ends on Positive Trends

Fla.’s 2025 Housing Market Ends on Positive Trends

By Marla Martin Florida Realtors: Single-family home sales were up 0.9% YoY, median prices were stabilizing and inventory levels suggested a return to normal season patterns. ORLANDO, Fla. — As 2025 came to a close, Florida’s housing market showed positive momentum,...