What Agents Want in a Brokerage

What Agents Want in a Brokerage

Agents value brokerages with strong leadership, integrity and coaching-focused cultures. Real-time communication, accountability and goal-based training drive success. NEW YORK — Real estate professionals are looking for more than just compensation when they join a...
Fed Poised to Weigh Another Rate Cut

Fed Poised to Weigh Another Rate Cut

By Taylor Getler Mortgage rates eased as the Federal Reserve considers another interest rate cut this month, balancing inflation concerns with slowing employment growth. NEW YORK — Lenders and analysts have been anticipating that the Federal Reserve will announce...
AI Becomes a Game Changer for Agents

AI Becomes a Game Changer for Agents

AI tools can help agents build business plans, write marketing content and streamline operations when used with detailed, well-crafted prompts. NEW YORK — AI tools create a transformational opportunity for real estate agents and brokers, empowering them with an...
Consumer Sentiment Dips Slightly in October

Consumer Sentiment Dips Slightly in October

By Amy Connolly Inflation and high prices remain top concerns, with little change in how consumers view their finances or the overall economy, according to the University of Michigan. ANN ARBOR, Mich. — U.S. consumer sentiment slipped modestly in October, with...
Small Gestures, Lasting Real Estate Bonds

Small Gestures, Lasting Real Estate Bonds

Small, meaningful pop-by gifts help agents stay connected with past customers, show appreciation and encourage referrals without feeling overly promotional. SARASOTA, Fla. — Real-estate professionals who use pop-by gifts during informal check-in visits with...
Rates at Lowest Level in More Than a Year

Rates at Lowest Level in More Than a Year

By Alex Veiga The average 30-year mortgage rate fell to 6.19% from 6.27% last week, while 15-year rates dropped to 5.44% from 5.52% last week. WASHINGTON –The average rate on a 30-year U.S. mortgage fell this week to its lowest level in more than a year,...