Fed Delivers Third Straight Rate Cut

Fed Delivers Third Straight Rate Cut

By Christopher Rugaber The Fed cut its key rate by 0.25% to about 3.6% and signaled a possible pause on future cuts. The rate decrease can help ease mortgage rates, but not immediately. WASHINGTON — The Federal Reserve reduced its key interest rate for the third time...
Jacksonville Lands on NAR’s 2026 Hot-Spot List

Jacksonville Lands on NAR’s 2026 Hot-Spot List

NAR’s latest outlook points to rising demand in 2026, with Jacksonville noted for job growth, income gains and a better balance between prices and wages. WASHINGTON – The National Association of Realtors® unveiled the top 10 homebuying hot spots for 2026 in a new...
Why AI Marketing Strategies Need a Human Touch

Why AI Marketing Strategies Need a Human Touch

AI can boost efficiency, but businesses still need people to personalize outreach and close deal. Blending AI insights with human expertise delivers better results NEW YORK – Artificial intelligence (AI) tools are not the answer to every business problem and human...
Real-World Tips for Negotiating Concessions

Real-World Tips for Negotiating Concessions

Agents are leaning on calmer, psychology-based tactics to negotiate concessions, using timing, framing and high-value, low-cost trades to keep deals moving. NEW YORK – A growing focus on negotiation strategy emphasizes shifting away from emotional reactions and toward...
How Great Brokers Grow Stronger Teams

How Great Brokers Grow Stronger Teams

By Jill Butler A talent-focused approach, including selective recruiting, clear vision and strong culture, can help brokers build businesses that stay steady in shifting markets. CHICAGO –  Here’s the truth I’ve learned since opening my brokerage: Yes, transactions,...
Luxury Market Holds Firm in 2025

Luxury Market Holds Firm in 2025

High-end homes continue to outperform the broader market nationally, with tighter supply and all-cash sales helping demand hold firm despite mixed economic signals. NEW YORK – Luxury homebuyers are showing clearer signs of resilience even as broad housing demand...