by Editor | May 20, 2026 | General News
By Amy Connolly As social platforms scan captions, video audio and on-screen text, Realtors should use clearer keywords and more specific hashtags to help buyers and sellers find their posts. Social media searches are becoming more like Google searches, which means...
by Editor | May 20, 2026 | General News
By Amy Connolly Mortgage rates could remain near 6.3% through much of 2026, a forecast that could continue shaping affordability, inventory and buyer demand. Local market conditions and negotiating trends remain critical as inventory slowly improves. Higher mortgage...
by Editor | May 20, 2026 | General News
By Amy Connolly Florida Realtors Chief Economist Dr. Brad O’Connor says statewide inventory levels resemble the 2014-2020 period far more than the post-2008 foreclosure crisis, with single-family supply just 7% above April 2019 levels. Growing inventory in parts...
by Editor | May 19, 2026 | General News
By Amy Connolly Many first-time homebuyers still plan to purchase homes despite affordability challenges, with buyers increasingly willing to compromise on location, size and financing strategies to enter the market. First-time buyers may be growing more flexible and...
by Editor | May 19, 2026 | General News
By Amy Connolly Hot, yes. Exodus? Not yet. New research from Florida Atlantic University finds that extreme temperatures aren’t pushing residents out of Florida or other Sun Belt states. Rising temperatures may be making some parts of the country less appealing,...
by Editor | May 19, 2026 | General News
By Amy Connolly Florida condo and townhouse sales rose 7% year over year in April, with pending sales up nearly 15%, giving agents new tools to re-engage affordability-focused buyers statewide. Three years ago, new safety regulations enacted after the Surfside...
