Builder Expectations Rise in October

Builder Expectations Rise in October

Builder confidence reached its highest level since April as builders grew more optimistic about future sales and a stronger market ahead. WASHINGTON — Even as builders continue to grapple with market and macroeconomic uncertainty, sentiment levels posted a solid gain...
Fed Poised to Keep Cutting Interest Rates

Fed Poised to Keep Cutting Interest Rates

By Colby Smith Fed Chairman Jerome Powell indicated more rate cuts are likely this year – a move that could push mortgage rates lower in the months ahead. NEW YORK — Jerome Powell, the chair of the Federal Reserve, signaled further room for the central bank to lower...
Gen Z Focuses on Housing Affordability

Gen Z Focuses on Housing Affordability

Two thirds of Gen Z respondents see homeownership as a lifetime goal and plan to make their first or next home purchase in the next 6 years. AUSTIN, Texas — When it comes to homeownership, Gen Z is united in their concerns over affordability as 82% of those in Gen Z...
3 Marketing Ideas for Introverts

3 Marketing Ideas for Introverts

By Ashley Harwood Introverted real estate agents can thrive by focusing on deep connections, authentic social media use and personalized direct mail campaigns. NEW YORK — Believe it or not, some of the top real estate agents in the country are actually introverts....
Landmark Housing Legislation Passes in Senate

Landmark Housing Legislation Passes in Senate

By Ross Hettervig The bipartisan ROAD to Housing Act won unanimous support, advancing policies for new home construction home loan guidance and disaster recovery. WASHINGTON — A landmark piece of housing legislation is on the move through Congress. The Renewing...
Branding Moves Agents out of ‘Chase Mode’

Branding Moves Agents out of ‘Chase Mode’

Real estate professionals who build a recognizable brand gain trust, visibility, and referrals, reducing constant chasing and creating long-term stability. NEW YORK — Real estate professionals who fail to build a recognizable brand risk losing momentum, staying in...