Jacksonville Lands on NAR’s 2026 Hot-Spot List

Jacksonville Lands on NAR’s 2026 Hot-Spot List

NAR’s latest outlook points to rising demand in 2026, with Jacksonville noted for job growth, income gains and a better balance between prices and wages. WASHINGTON – The National Association of Realtors® unveiled the top 10 homebuying hot spots for 2026 in a new...
Why AI Marketing Strategies Need a Human Touch

Why AI Marketing Strategies Need a Human Touch

AI can boost efficiency, but businesses still need people to personalize outreach and close deal. Blending AI insights with human expertise delivers better results NEW YORK – Artificial intelligence (AI) tools are not the answer to every business problem and human...
Real-World Tips for Negotiating Concessions

Real-World Tips for Negotiating Concessions

Agents are leaning on calmer, psychology-based tactics to negotiate concessions, using timing, framing and high-value, low-cost trades to keep deals moving. NEW YORK – A growing focus on negotiation strategy emphasizes shifting away from emotional reactions and toward...
How Great Brokers Grow Stronger Teams

How Great Brokers Grow Stronger Teams

By Jill Butler A talent-focused approach, including selective recruiting, clear vision and strong culture, can help brokers build businesses that stay steady in shifting markets. CHICAGO –  Here’s the truth I’ve learned since opening my brokerage: Yes, transactions,...
Luxury Market Holds Firm in 2025

Luxury Market Holds Firm in 2025

High-end homes continue to outperform the broader market nationally, with tighter supply and all-cash sales helping demand hold firm despite mixed economic signals. NEW YORK – Luxury homebuyers are showing clearer signs of resilience even as broad housing demand...
AI Solutions That Reshape Agent Workflows

AI Solutions That Reshape Agent Workflows

AI platforms now help agents handle lead generation, virtual staging, customer interactions and data analysis, streamlining routine tasks and improving efficiency. NEW YORK – With artificial intelligence, the real estate sector can automate time-consuming tasks and...