NAR Releases FAQs on MLS Changes

NAR Releases FAQs on MLS Changes

By Amy Connolly NAR’s new FAQs explain how local MLSs can apply the 18 handbook updates. In Florida, non-members have long had MLS access. ORLANDO, Fla. – The National Association of Realtors® approved 18 updates to its MLS Handbook last week that emphasize local...
How AI Is Changing Online Visibility

How AI Is Changing Online Visibility

AI tools now influence how consumers discover agents. Consistent bios, reviews and fresh local content help real estate pros appear in generative search results. NEW YORK – Getting found online used to be all about SEO. But there’s a new layer now: GEO, or generative...
Is Your Social Persona Coming Across Too Fake?

Is Your Social Persona Coming Across Too Fake?

By Melissa Dittmann Tracey In a world drowning in content, the real competitive edge is showing up online as your real self — not a polished imitation, says a personal brand strategist. CHICAGO – With more than 20 million videos uploaded daily and human attention...
Rental Scams: What Realtors Need to Know

Rental Scams: What Realtors Need to Know

By Amy Connolly Rental listing scams are rising, with hijacked and phantom posts using real agents’ photos and identities. Protect yourself by learning the risks. WASHINGTON — Rental listing scams continue to surge nationwide, and real estate professionals are...
Protecting the Realtor Brand

Protecting the Realtor Brand

By Chloe Hecht NAR is launching short trademark-education videos to help members and associations use the Realtor marks correctly and preserve the brand’s legal strength. WASHINGTON — “REALTOR®” has one meaning only—member of the National Association of...
RE Q&A: Should I Move the Fence Before Selling?

RE Q&A: Should I Move the Fence Before Selling?

By Gary M. Singer A long-standing fence dispute could raise issues for sellers. An expert says confirm the survey, explore agreements, consider legal options and disclose to buyers. FORT LAUDERDALE, Fla. – Question: When we bought our house almost 20 years ago, it had...