FSBOs Reach All-Time Low

FSBOs Reach All-Time Low

By Melissa Dittmann Tracey Fewer homeowners are completing a For Sale By Owner transaction and are heavily turning to real estate agents for guidance, NAR found. CHICAGO — The number of homeowners trying to sell their home by themselves hit another record low this...
AI’s Redefining Real Estate Holiday Marketing

AI’s Redefining Real Estate Holiday Marketing

Agents who tailor holiday marketing for AI-driven searches, mobile users and shareable local content can stand out and turn seasonal interest into new clients. NEW YORK — Holiday marketing in real estate is being reshaped by the growing integration of artificial...
Fannie Mae Ends Credit Score Minimum

Fannie Mae Ends Credit Score Minimum

Fannie Mae is dropping its 620 minimum credit score rule, giving lenders more flexibility to assess borrower risk without changing core loan standards. WASHINGTON — Beginning Nov. 16, Fannie Mae will no longer require its minimum credit score for borrowers, marking a...
Home Staging Tips From the Pros

Home Staging Tips From the Pros

Experts say the best home staging starts with a focal point, showcases light and room flow, and helps buyers picture living in the space day to day. WASHINGTON — For prospective home buyers, a well-staged home can stand out immediately in photos and in person. The...
Overcoming Call Anxiety

Overcoming Call Anxiety

Some agents avoid lead-gen calls due to fear or burnout, but small daily goals, training and accountability can boost confidence and steady growth. NEW YORK — Many real estate agents delay or avoid making lead-generation calls even though phone outreach remains one of...
Many Delay Life Milestones to Buy a Home

Many Delay Life Milestones to Buy a Home

A new survey found 71% of aspiring homeowners are postponing major life steps, including marriage, children and career changes, until they can afford a home. MADISON, N.J. — A majority (71%) of aspiring homeowners are delaying at least one major life decision –...