Is Your Social Persona Coming Across Too Fake?

Is Your Social Persona Coming Across Too Fake?

By Melissa Dittmann Tracey In a world drowning in content, the real competitive edge is showing up online as your real self — not a polished imitation, says a personal brand strategist. CHICAGO – With more than 20 million videos uploaded daily and human attention...
Rental Scams: What Realtors Need to Know

Rental Scams: What Realtors Need to Know

By Amy Connolly Rental listing scams are rising, with hijacked and phantom posts using real agents’ photos and identities. Protect yourself by learning the risks. WASHINGTON — Rental listing scams continue to surge nationwide, and real estate professionals are...
Protecting the Realtor Brand

Protecting the Realtor Brand

By Chloe Hecht NAR is launching short trademark-education videos to help members and associations use the Realtor marks correctly and preserve the brand’s legal strength. WASHINGTON — “REALTOR®” has one meaning only—member of the National Association of...
RE Q&A: Should I Move the Fence Before Selling?

RE Q&A: Should I Move the Fence Before Selling?

By Gary M. Singer A long-standing fence dispute could raise issues for sellers. An expert says confirm the survey, explore agreements, consider legal options and disclose to buyers. FORT LAUDERDALE, Fla. – Question: When we bought our house almost 20 years ago, it had...
Mortgage Rates Edge Up Again

Mortgage Rates Edge Up Again

By Alex Veiga Rates on 30-year mortgages ticked up to 6.26% from 6.24% last week, while borrowing costs on 15-year mortgages averaged 5.54%, up from 5.49% last week. WASHINGTON — The average rate on a 30-year U.S. mortgage edged higher for the third week in a row,...
Fla.’s Oct. Housing: Sales, Supply Up; Prices Ease

Fla.’s Oct. Housing: Sales, Supply Up; Prices Ease

By Marla Martin Florida Realtors Chief Economist: Positive trends over the past months appear to be continuing, even considering the disruption caused by last fall’s two hurricanes. ORLANDO, Fla. — Florida’s housing market in October reported more closed sales, an...