NAR: More Buyers Went Under Contract in August

NAR: More Buyers Went Under Contract in August

By Melissa Dittmann Tracey Contract signings went up on lower mortgage rates nationwide. In the South, they rose 3.1% in August and were up 4.2% compared a year ago. CHICAGO — Slightly lower mortgage rates may have given more home buyers the confidence to move...
Market Optimism Persists on Higher Rates

Market Optimism Persists on Higher Rates

By Taylor Getler Mortgage rates rose last week despite the interest rate cut, but experts remain optimistic as more inventory and strong markets could boost home sales soon. WASHINGTON — The average rate on the 30-year fixed-rate mortgage grew two basis points...
Consumer Sentiment Slips in September

Consumer Sentiment Slips in September

By Amy Connolly U.S. consumer sentiment fell 5% in September as high prices and weaker economic expectations weighed on outlooks, though inflation expectations eased slightly. WASHINGTON — U.S. consumer sentiment eased about 5% in September, according to the...
Real Estate Professionals Face Legal Shifts

Real Estate Professionals Face Legal Shifts

By Amy Connolly At the 2025 Florida Realtors Convention, real estate pros learned about new laws, disclosures, and standards that bring broad changes to daily practice. ORLANDO, Fla. – Florida’s real estate professionals are navigating a wave of legal changes, from...
Marketing Still Starts With Empathy

Marketing Still Starts With Empathy

Tools, such as AI and automation, can widen reach and improve efficiency, but they don’t replace human connection. Long-term growth depends on empathy. BOSTON — Even as artificial intelligence (AI) and automation reshape business strategies, experts say the...
U.S. Existing-Home Sales Down Slightly in August

U.S. Existing-Home Sales Down Slightly in August

Existing-home sales slipped 0.2% in August from July, as prices rose 2% to a median sales price of $422,600. The median time on the market was 31 days nationwide. WASHINGTON — Existing-home sales remained essentially the same in August, ticking down by 0.2% from July,...