by Editor | Oct 17, 2025 | General News
By Ross Hettervig Real estate buyers and sellers are facing increasing uncertainty and delays. The wider economic impact will be significant if Congress doesn’t come together, NAR said. WASHINGTON — With the federal government shutdown closing in on its third...
by Editor | Oct 17, 2025 | General News
As search habits shift to AI tools, agents should target ready buyers and sellers through local expertise, strong calls to action and multimedia content. NEW YORK — Traditional search engine optimization (SEO) strategies are rapidly losing relevance as...
by Editor | Oct 17, 2025 | General News
By Nick Gallinelli Effective cold email subject lines are personal, concise and relevant. Try testing different styles and avoiding clickbait to drive higher open rates. NEW YORK — Your prospect opens their inbox and there it is: A message from a stranger (aka...
by Editor | Oct 16, 2025 | General News
By Alex Veiga The average rate on 30-year mortgages rate slipped to 6.27% from 6.3% last week, while 15-year rates dropped to 5.52% from 5.53%. WASHINGTON — The average rate on a 30-year U.S. mortgage declined again this week, easing to just above its lowest...
by Editor | Oct 16, 2025 | General News
Realtors can stand out online by defining a clear, human brand voice rooted in their values while showing personality, consistency and authenticity across every post. NEW YORK — As you browse your social media feeds or check out billboards on a leisurely drive, you...
by Editor | Oct 16, 2025 | General News
Builder confidence reached its highest level since April as builders grew more optimistic about future sales and a stronger market ahead. WASHINGTON — Even as builders continue to grapple with market and macroeconomic uncertainty, sentiment levels posted a solid gain...
