by Editor | Dec 16, 2025 | General News
By Melissa Dittmann Tracey If mortgage rates fall to 6%, sidelined buyers could return. Florida has already seen sales gains when rates dip, Florida Realtors Chief Economist Brad O’Connor said. WASHINGTON — Mortgage rates have been moderating in recent weeks, and the...
by Editor | Dec 16, 2025 | General News
Instagram is prioritizing strong hooks, captions, location tags, smart audio use and Trials, giving agents clearer ways to expand reach and test what works. NEW YORK — Social media has become essential for real estate agents, with Instagram emerging as a key driver of...
by Editor | Dec 16, 2025 | General News
Professional photos can help listings sell faster and stand out. Choosing the right photographer early can strengthen marketing and buyer interest. NEW YORK – Showcasing a property in the best possible light is crucial to driving more buyer, and studies show that...
by Editor | Dec 15, 2025 | General News
Confidence among builders improved modestly to close the year, with cost pressures and buyer affordability shaping the outlook ahead. WASHINGTON — Builder confidence inched higher to end the year but still remains well into negative territory as builders continue to...
by Editor | Dec 15, 2025 | General News
Regret among recent buyers has declined as purchase timelines lengthen, though younger buyers remain more likely to question their home decisions, Realtor.com reports. NEW YORK — Buyer satisfaction has risen as the housing market slows, giving buyers more time to...
by Editor | Dec 15, 2025 | General News
By Michael Letendre Stabilizing mortgage rates, cautious builder optimism and easing price growth are creating clearer signals for buyers looking ahead to 2026. NEW YORK — After nearly two years of uncertainty, three forces are converging to reshape the landscape for...
