‘Revenge Saving’ Can Fuel Housing Goals

‘Revenge Saving’ Can Fuel Housing Goals

By Kate Ashford Experts say today’s “revenge saving” mirrors the extreme budgeting sometimes seen when buyers save for a down payment, as Americans shift from post-pandemic splurging. NEW YORK — Madison Hayes considers herself to be in her “full-blown...
Mortgage Rates: 30-Year Up, 15-Year Down

Mortgage Rates: 30-Year Up, 15-Year Down

By Alex Veiga Rates on 30-year mortgages ticked up to 6.24% from 6.22% last week, while 15-year rates averaged 5.49%, down from 5.5% last week, Freddie Mac said. WASHINGTON — The average rate on a 30-year U.S. mortgage edged higher for the second week in a row, though...
Housing Programs to Resume After Spending Deal

Housing Programs to Resume After Spending Deal

By Michael Rauber Federal housing programs are resuming after the shutdown ended, restoring FHA, VA, USDA and NFIP activity. Closings may still see delays due to backlogs. WASHINGTON — Federal programs critical to the U.S. housing market are set to resume after the...
An Open House Playbook That Works

An Open House Playbook That Works

A six-step open house strategy stresses staging, clear signage, warm engagement and prompt follow-up to create meaningful connections and win new customers. NEW YORK — Many real estate professionals still overlook the power of open houses, even though they remain one...
FSBOs Reach All-Time Low

FSBOs Reach All-Time Low

By Melissa Dittmann Tracey Fewer homeowners are completing a For Sale By Owner transaction and are heavily turning to real estate agents for guidance, NAR found. CHICAGO — The number of homeowners trying to sell their home by themselves hit another record low this...
AI’s Redefining Real Estate Holiday Marketing

AI’s Redefining Real Estate Holiday Marketing

Agents who tailor holiday marketing for AI-driven searches, mobile users and shareable local content can stand out and turn seasonal interest into new clients. NEW YORK — Holiday marketing in real estate is being reshaped by the growing integration of artificial...