Matterport Acquires VHT Studios

CHICAGO – Two of the best-known companies in real estate photography have united, with 3D tech innovator Matterport announcing this week that it acquired photo giant VHT Studios. The acquisition will enable Matterport to offer an all-in-one marketing solution for property presentation that includes a range of features including photography, drone imagery, floor plans, virtual tours and other marketing services.

By combining VHT Studios’ visual media services with immersive tools from Matterport’s 3D Digital Twin platform, the acquisition will simplify the process for real estate pros to create comprehensive marketing packages for their listings, Matterport officials say. It expects the enhanced line of features to be available through Matterport’s Capture Services in the third quarter of this year.

“When we looked at VHT Studios and the work they do, it was a natural fit to unite our efforts …,” says Matterport CEO RJ Pittman. “We are not only excited for how we can transform the customer experience in the real estate industry, but also how we can apply VHT Studios’ expertise to our growing enterprise business as demand for digital twin technology continues to surge.”

“We believe our services can help move more purchase decisions online by combining rich property information and the ability to virtually inspect, measure and experience a space from anywhere, anytime, as many times as needed,” says VHT Studios CEO Brian Balduf.

Matterport says it also plans to add marketing services to cater to additional markets like commercial real estate, travel, hospitality and retail.

The terms of Matterport’s acquisition of VHT Studios have not been disclosed.

Source: National Association of Realtors® (NAR)

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