Creating a ‘know-like-trust’ relationship with clients takes effort but it allows clients to move forward with confidence, real estate pro Jimmy Burgess said.

NEW YORK – In real estate, people have to know, like and trust you. This ‘know-like-trust’ process creates strong bonds between real estate pros and their clients.

To generate trust with potential buyers, real estate professionals should ask previous clients to review the firm online with quality feedback that others can trust, Jimmy Burgess, CEO for Berkshire Hathaway HomeServices Beach Properties of Florida, said in Inman. Pros should seek additional reviews on platforms that would help generate client leads.

When issuing a request for reviews, professionals should provide the platform link to make the request easy to fulfill. As a reminder, Google business profile reviews do not require the reviewer to be a verified client that closed a transaction unlike Zillow and

Brand consistency across all social platforms and websites is another way to build trust and respect. Marketing efforts should be consistent in tone and timing.

Video market can accelerate trust because personalities can shine. By sharing compelling stories about helping buyers meet their goals, professionals can build trust and demonstrate competence about the home buying process and market trends. Real estate pros should also reach out to the community as not just an agent but also as a community member.

Source: Inman (03/22/24) Burgess, Jimmy

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Author: amyc