A simple weekly routine for content planning helps agents map themes, draft quick posts and pair visuals, making it easier to stay consistent online.
NEW YORK – Creating consistent social media content doesn’t have to be time-consuming. By using a simple 15-minute method each week, agents can maintain a strong online presence without sacrificing client time.
- Start by spending three minutes choosing three content themes — like education, engagement or behind-the-scenes — to guide your weekly posts and keep messaging consistent.
- Then, use five minutes to draft one short post per theme. These don’t need to be elaborate — just quick, authentic insights or questions to connect with your audience.
- In the next four minutes, pair each post with a visual — photos of listings, selfies or day-in-the-life moments — that reinforce your message.
- Lastly, spend three minutes uploading, saving or scheduling your content using tools.
Agents can also recycle content that performs well, like popular polls or useful templates, by updating and reposting. Keep a running list of ideas and a folder of go-to images that will make the process even faster.
With this streamlined approach, agents can show up consistently online, stay top-of-mind in their market and still have plenty of time for what matters most: serving clients and closing deals.
Source: RISMedia (04/22/25) Brown, Paige
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Author: amyc