by Editor | Nov 6, 2025 | General News
AI tools like ChatGPT are changing how buyers search for homes. Agents should keep profiles current and share conversational, local posts to stay part of the search. NEW YORK — ChatGPT and other AI platforms are changing the way buyers are searching for homes. AI...
by Editor | Nov 6, 2025 | General News
By Matt Ott The average rate on 30-year mortgages moved up to 6.22% from 6.17% last week. Rates on 15-year mortgages rose to 5.5% from 5.41%, Freddie Mac said. WASHINGTON — The average rate on a 30-year U.S. mortgage ticked up for the first time in five weeks after...
by Editor | Nov 6, 2025 | General News
Experts say there are ways buyers can trim mortgage costs and make ownership more affordable, including comparing lenders and exploring VA, FHA or USDA loans NEW YORK — Buying a house, even with a 10% down payment, means covering more than the list price. Beyond...
by Editor | Nov 5, 2025 | General News
Agents are embracing “digital door knocking,” using genuine online conversations, comments, messages and polls to build trust and attract new clients. NEW YORK — Real estate professionals are shifting away from one-sided social media marketing toward a more...
by Editor | Nov 5, 2025 | General News
UF researchers report Florida’s consumer sentiment fell for a fourth month in October, reflecting weaker views on finances and the national economy. GAINESVILLE, Fla. — Consumer sentiment in Florida declined for the fourth consecutive month in October, falling...
