Florida’s Growth Forecast Signals Steady Demand

Florida’s Growth Forecast Signals Steady Demand

Florida’s housing market remains positioned for long-term demand, with population growth and early signs of rising home sales, Florida Realtors chief economist said. ORLANDO, Fla. – Florida’s population surge is expected to continue through the end of the decade, with...
Fed Rate Drop Shapes Loans, Mortgages Ahead

Fed Rate Drop Shapes Loans, Mortgages Ahead

By Cora Lewis The Fed’s quarter-point cut may slowly influence mortgage rates, which are already near yearly lows, while auto loan rates are expected to shift more gradually. NEW YORK — The Federal Reserve cut its benchmark interest rate by a quarter point Wednesday...
How Teams Are Setting Up 2026 Success

How Teams Are Setting Up 2026 Success

Real estate teams are refining goals, investing in skills and technology, strengthening digital visibility and diversifying lead generation to stay competitive. NEW YORK – Real estate teams are setting the stage for 2026 with a focus on planning, people and practical...
Mortgage Rates Hold Near Annual Low

Mortgage Rates Hold Near Annual Low

By Alex Veiga The average 30-year mortgage rate inched up to 6.22% from 6.19% last week, while 15-year rates rose slightly to 5.54% from 5.44, Freddie Mac said. WASHINGTON – The average rate on a 30-year U.S. mortgage edged higher this week, though it remains...
Florida’s Growth Forecast Signals Steady Demand

NAR Forecast Sees 2026 Market Rebound

By Melissa Dittmann Tracey NAR economists project lower rates, rising inventory and a 14% sales increase in 2026, though progress will vary by market as affordability and supply differ locally. CHICAGO – Top economists have one word to sum up the housing market for...
Marketing Moves Beyond ‘Just Listed’

Marketing Moves Beyond ‘Just Listed’

As social feeds evolve, listing graphics stand out less. Agents get more engagement with storytelling, lifestyle content and authentic video. NEW YORK – Transactional marketing graphics used on social media – just listed, just sold, and open house – are losing...